UN Guidelines for the use of the SDG logo

Date: 
Tuesday, 18 October 2016

New York | DPI

This September marked one year since 17 Sustainable Development Goals (SDGs) were unanimously adopted by world leaders at a historic UN summit in New York.  They are part of the broader campaign in support of the 2030 Agenda for Sustainable Development endorsed by all countries. During the past year, the SDGs have become the benchmark for measuring progress, and Governments, the private sector and civil society are already taking action to achieve the Goals.

The colourful and compelling visual graphics illustrating the SDGs (i.e., the SDG logo, the colour wheel and the 17 icons) are at the heart of the success of communications about the SDGs, and the icons have been spread far and wide, helping to raise awareness and understanding of the Goals in all corners of the world.

DPI’s Graphic Design Unit (GDU), Web Services Section (NMD) and Strategic Communications Division along with the UN Publications Board and the Office of Legal Affairs developed the “United Nations Guidelines for the use of the SDG logo, including the colour wheel and 17 icons” for UN System entities as well as external partners, including Governments, NGOs, and the private sector. The Guidelines are available in the six official UN languages.

While the Guidelines are comprehensive, any queries about the use of the SDG logo and icons should be sent toSDGpermissions@un.org.

More SDG campaign materials (including press materials, fact sheets, and important links) are available on Trello, as well as the SDG social media package