News clips about the UN shown in elevators, gyms, malls and colleges all around Brazil

Thursday, 11 September 2014

Rio de Janeiro | UNIC Rio

Take an elevator in a busy office building or just take a stroll in a posh shopping mall in any major Brazilian city and chances are you will see the latest news about the UN shown on flashy overhead monitors.

Thanks to a partnership sealed in July 2013 with the UN Information Centre in Rio de Janeiro (UNIC Rio), the media company Elemidia shows daily a selection of news, pictures and videos on UN activities on its network of over 11,000 monitors spread across 54 Brazilian cities. The monitors are located in premises as varied as office buildings, shopping malls, supermarkets, hotels, and colleges.

In the first 12 months, more than 2,000 headlines showing the work of the UN both in Brazil and around the world - selected and in most cases translated into Portuguese by UNIC Rio – have been broadcast through this service. According to Elemidia, the UN logo has appeared approximately 100 million times on their screens all over Brazil.

Managed via the internet, Elemidia monitors convey in real time news content and some advertising, and reach an audience of approximately 20 million people per week. The network daily disseminates headlines, pictures, and 10-second videos. Offered for free to UNIC Rio, this service has a commercial value of about USD 130,000 per month.