[Dateline: Vienna | Author: UNODC]
The United Nations Office on Drugs and Crime is launching a new campaign to fight human trafficking. The Blue Heart Campaign aims to raise awareness and bring people together against this crime that shames us all.
The Campaign’s symbol is represented by a Blue Heart. This awareness-raising symbol illustrates the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy, sell and traffic our fellow human beings. The use of the blue UN colour also demonstrates the commitment of the United Nations to combating this crime against human dignity.
We ask all UN staff committed to ending this crime to join us and change their Facebook profile photos and status messages, add a Blue Heart to your UN web sites and change your Twitter thumbnails to a Blue Heart. Details can be found at http://www.unodc.org/blueheart.
The campaign will be presented at the Women’s World Awards in Vienna on 5 March, where key personalities attending the Award show will support the cause and endorse the fight against this crime.