Creative Partnership Promoting a Mine Free World
Wednesday, 23 October 2013, New York | DPKO/ OROLSI/ UNMAS
Every year, thousands are killed or injured worldwide by mines, explosive remnants of war, unexploded ordnance, unsafe munitions depots, cluster bombs and improvised explosive devices. To raise awareness about these indiscriminate and enduring threats, UNMAS partnered with the post production company PostMillenium, whose previous work includes pieces for ESPN, Adidas, Toyota, De La Soul and Lady Gaga, to make two Public Service Announcements about landmines and explosive remnants of war.
The two spots were released in eight languages, Arabic, Chinese, English, French, German, Japanese, Russian and Spanish.
The announcements were developed to grab attention and to bring concerned individuals to the UNMAS website, where they can learn more and donate to the United Nations Trust Fund for Assistance in Mine Action, the UN inter-agency mechanism aimed at directing funding to United Nations partners, national mine action entities in affected countries and non-governmental organizations.
The footage from the videos comes primarily from Libya, where UNMAS deployed soon after hostilities came to an end. UNMAS has worked in Libya since March 2011 and in this time it has cleared more than 750,000 mines and explosive remnants of war, helped ensure that almost 200,000 Libyans have received mine risk education about the types of hazards that are around the country and helped build a storage area in Misrata that has a capacity for 400 tons of ammunition.
Visit our website: www.unmas.org