[Dateline: New York | Author: DPI]
The UN Department of Public Information launched on Wednesday the 2010 edition of its “ Citizen Ambassadors to the United Nations ” campaign. The campaign is part of a series of new media initiatives launched by the Secretary-General Ban Ki-moon, which seeks to utilize the power of online social media to engage a new generation of world citizens.
The campaign is set to launch with a video contest on the UN YouTube channel . The contest will run from 23 June to 23 August. Offering a unique opportunity for people worldwide to tell world leaders what the MDGs mean to them in their own lives, and what they think needs to be done to “make this world a better and safer place”.
The theme of the video contest this year is the Millennium Development Goals (MDGs), a set of eight internationally-agreed goals designed to bring concrete results by 2015 in the fields of poverty, hunger, disease, maternal and child deaths, education, gender equality and sustainability.
Videos featuring Secretary-General Ban Ki-moon and UNICEF Goodwill Ambassadors Angelique Kidjo and Youssou N’Dour have been posted on the UN YouTube channel, calling citizens of the world to engage create and submit short video messages on the importance of the MDGs.
Additional call-for-entry videos featuring celebrities and public figures such as UN Messengers of Peace Stevie Wonder and Princess Haya of Jordan, UNICEF Goodwill Ambassadors Leo Messi and Jackie Chan, and UNDP Goodwill Ambassador Maria Sharapova, will be posted throughout the contest.
The main objective of this initiative is to get citizens of the world engaged on issues that matter to them. The videos will be shown to world leaders who will convene in New York for MDG Summit in September 2010 and for the 65th session of the General Assembly debate in October 2010.
UN YouTube Channel: http://www.youtube.com/user/unitednations
Official website: http://www.uncitizenambassadors.org
On Facebook: http://www.facebook.com/CitizenAmbassadors
On Twitter: http://twitter.com/CitizenAmbs2UN